3D TV stumbles again as BBC presses pause

Andrew Jones:

The economy can’t be blamed for the poor take up of 3D TVs, I think the idea of 3D TVs did the damage all by themselves.

Originally posted on paidContent (old):

The BBC has indefinitely suspended its 3D TV efforts. The British broadcaster said on Friday that audiences found the format “hassly” and simply weren’t taking it up.

This is quite a serious blow for 3D TV, particularly after U.S. sports broadcaster ESPN scrapped its own efforts less than a month ago. Both outfits cited a lack of enthusiasm among the viewing public and, given the emphasis on 4K rather than 3D at this year’s CES, it looks as if the set industry had already picked up on this.

It’s not as if the BBC didn’t give it a good shot. Last year’s Olympics coverage was broadcast in 3D — half of the 1.5 million U.K. households with capable sets watched that in 3D, but far fewer tuned into the rest of the BBC’s 3D content.

BBC 3D chief Kim Shillinglaw made quite an insightful comment about the scene, noting that…

View original 184 more words

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