Apple is still innovating… perhaps just not how you’re expecting

Offence Taken

Do you know what I’m tired of? I’ll tell you.

I’m tired of seeing advertisements for smartphones that make me feel inadequate.

I’m tired of seeing beautiful people in private member’s clubs, looking no more dishevelled as they pour themselves out of cabs at five in the morning than Kate Moss on a photo shoot.

And I’m really tired of learning that people who own smartphones are always having fun, laughing over upbeat music, as they sit there in their perfect clothes, running around beautiful landscapes, taking photos of all the friends they’ve made because they have the coolest phone on the beach.

Advertising fatigue

These kinds of advertisements are not for consumers like you and me; they’re for a demographic of early smartphone users who have long since disappeared. How do I know? Because we all now own one. And yet, this is still the way we’re being…

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